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Customer service is your biggest differentiator

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Mortgage Professional America | 15 Nov 2016, 08:15 AM Agree 0
Joe Caltabiano, one of the nation’s top originators, talks about what separates Guaranteed Rate from the pack
  • Lou Altman, CEL GlobaFone | | 16 Nov 2016, 09:04 AM Agree 0
    In a highly commoditized market, excellent customer service is the only REAL differentiator. By taking great care of your customers ( I treat them as clients), you make a name for your self and operate at a higher level. One clear indicator of your success at client care is how many unsolicited referrals come your way. Great philosophy and well-written article!
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