Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at dave@hershmangroup.com.
Client testimonials can make your social media stand out from your competitors’
It goes without saying that you want your business to be well-reviewed on sites like Yelp and Google. But your social media presence should also be bolstered by testimonials
Your potential referral sources may be looking at your LinkedIn profile. Is it the best it can be?
Are you just hoping for a decent-looking online presence so your customers won’t be turned off – or are you aiming for lead generation?
Many borrowers are hesitant to complete a full application because they’re afraid multiple inquiries will cause their credit to drop. But what’s the real story?
How do you capture the business of agents who aren’t already working with an inside loan officer?
There’s only a slim chance that any random real estate agent will be productive. So if you want to establish a relationship with an effective referral partner, make sure to do your homework
Real estate agents are everywhere – but only about one in 10 are really productive. So how do you meet the ones who’ll make good referral partners?
You don’t develop a relationship with real estate agents by selling to them, but by taking an interest in them
Some loan officers don’t like dealing with real estate agents. But that’s because they’re not approaching the partnership with the right attitude