Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at firstname.lastname@example.org.
Many businesses seem to forget that relevancy matters when it comes to maintaining a social media presence
Remember -- your customers may be able to find your personal social media presence as well as your business site. That means taking extra care with your online image
If your social media presence doesn't seem to be resulting in new business, it could be because you haven't defined your goals clearly
For some people, the seemingly bottomless social media rabbit hole can be intimidating -- but it's an important part of marketing in the digital age
How listening to your customer's experience can boost your business
How real estate agents recommend you to their clients plays a big part in whether those clients actually get in touch with you
In some areas, jumbo rates are actually equal to – and sometimes even lower than – conforming rates. When that’s the case, how does raising the conforming loan limit help borrowers?
Traditionally, conforming rates are lower than jumbo rates. But that difference has narrowed and even inverted at times in recent years
Here’s why you should cultivate referral sources among two key professional groups
When it comes to developing referral sources, make sure that all your eggs aren’t in one basket