MPA TV

MPA TV brings you closer to the industry's most influential leaders and thinkers. Click on the videos below to watch the interviews:

Showing 1 - 9 of 36

Standing out online a must for originators

As consumers head online first to decide who to do business with, content marketing has become crucial for mortgage originators wishing to make a good first, and lasting, impression. 

This week Mortgage Professional America talks to Scott Schang of Broadview Mortgage who maintains earning trust by empowering consumers is the best way to stand out online.

Video transcript below:

Reporter:  As consumers head online first to help decide who to do business with, contact marketing has become crucial for mortgage originators wishing to make a good first and lasting impression.  Scott Schang, Branch Manager, Broadview Mortgage says earning trust through empowering consumers is the way to stand out online.  

Scott Schang, Branch Manager, Broadview Mortgage
Scott Schang:
 You have to have an online presence because your clients or any of your business partners, anybody you deal with they are going to Google you.  They are absolutely going to look you up.  So it’s important that you have an environment that you can control, so that you can portray the type of image that you want.  It doesn’t mean you have to write all the time, but I think you at least have to be conscious of putting up some sort of online presence, I think that’s absolutely essential.  You know with the collapse of the mortgage industry, the one thing that came out of that, that came screaming out is that the industry is not trusted by consumers anymore and they will do absolutely anything to avoid having to actually come face to face or in local contact with a lender because they are all sleazy sales people that are going to try to trick them into losing their homes.

I probably learnt the most by going outside of our industry and seeing how other companies do customer service or use online marketing and use the tools, but I mean most importantly understand that online is a medium and a tool set, it’s not a marketing plan.  You have to have a marketing solution, you have to have a value proposition, you have to know who are your target consumers, you have to know what message that consumer is looking for and then the tools only allow you to augment and amplify that effort.

Reporter:  To create a successful online presence, Schang cautions mortgage professionals to focus their online marketing on the consumer, rather than themselves.

Scott Schang:  So the biggest mistake that I think people make is, is they make it about them and they are promoting themselves and they are advertising themselves and that’s not the way consumers look online.  Consumers go online specifically to not, just trust me they know a lender, they just don’t want to talk to him.  So it’s not hard to find somebody or walk into an office and speak to a sales person.   They go online because they don’t want to talk to somebody who won’t answer their questions.

One of the other mistakes I think is, is not putting their personality into it, it is just making it just super bland and using canned things because there is, really the internet, I mean you look at all the crazy stuff like Psy and the Gangnam style and oh the Charlie bit my finger and [oh El cat], it’s the craziest stuff they get spread and if there is one thing you can learn from the internet, is it allows you to amplify individuality.

  • Ray Bartreau on the state of the mortgage industry Ray Bartreau on the state of the mortgage industry

    The last few years have seen a lot of change in the mortgage industry. And now, continued home-price gains, regulatory uncertainty and a new administration mean even more change on the way. MPA recently chatted with Raymond Bartreau of Best Rate Referrals about the current state of the industry.

  • Busting the myths around VA loans Busting the myths around VA loans

    Many originators shy away from VA loans, thinking they'll be too complicated. Coming off of a record-breaking year for VA loans, the product can be more viable now than ever. MPA sits down with Carrington's Ray Brousseau to get his take

  • CFPB oversight bill passes House CFPB oversight bill passes House

    House Financial Services Oversight & Investigations Subcommittee Chairman Sean Duffy’s bill passed with an overwhelmingly bipartisan vote of 401 to 2 this week. The bill would bring greater transparency and accountability to the Consumer Financial Protection Bureau.

  • RealtyTrac: Zombie foreclosures are a consistent problem RealtyTrac: Zombie foreclosures are a consistent problem

    The share of zombie homes has increased, despite the decline in total foreclosures, according to the latest data from RealtyTrac.

  • NAMB: CFPB's rate checker tool problems NAMB: CFPB's rate checker tool problems

    The CFPB released its rate checker tool in an attempt to better prepare consumers for buying a home. While their intentions may have been good, the result was not, according to NAMB.

  • LendingTree translates real estate buzzwords LendingTree translates real estate buzzwords

    This video is worth a good laugh. LendingTree breaks down those tough real estate terms for your clients.

  • Buyer confidence keeps pending home sales growing Buyer confidence keeps pending home sales growing

    Pending home sales slightly improved in November and are above year-over-year levels for the third straight month, something Lawrence Yun, chief economist at the National Association of Realtors, says is due to buyers' confidence in the economy.

  • Obama talks housing, lower FHA rates Obama talks housing, lower FHA rates

    In his recent speech on housing in Arizona, the President addressed new housing initiatives, including lowering FHA rates, winding down Fannie and Freddie and continuing to crack down on shoddy lending practices.

  • AAG head Reza Jahangiri on the advantages of reverse mortgages AAG head Reza Jahangiri on the advantages of reverse mortgages

    MPA talks with Reza Jahangiri, CEO of American Advisors Group, about the advantages of reverse mortgages

Poll

Is TILA-RESPA a good or bad thing long term?