You all know the cliché: It’s not what you know, but who you know -- but it may be who knows you that truly matters
Marketing is necessary, writes Doren Aldana. But are you doing your best to maximize the results?
Brokers need a Field of Dreams mentality when it comes to making their reputation work for their business. Build it and they will come…
Here’s another tip from Doren Aldana: Prioritize high-return activities to reap the rewards
Going beyond promises of ‘best rate’ and ‘best service’ to establish a unique selling proposition is the mandate of any superstar broker, writes Doren Aldana
Highly effective brokers build a solid foundation with multiple marketing pillars