Tranzact Information Services Provides Home Savings of America with a Centralized Tri-Bureau Prescreen Marketing Solution

by 27 Sep 2010
Boca Raton, Florida. (Sept. 27, 2010). In response to a growing demand for a marketing portal that offers both corporate control and branch flexibility, Tranzact Information Services (TIS) recently launched a new centralized marketing solution for Home Savings of America (HSOA), a leading national savings and loan. ?With nearly 100 branches conducting their own marketing, we were interested in designing a centralized marketing solution that would not only help us maximize our direct marketing ROI but also ensure our prescreen direct marketing campaigns were fully compliant with FCRA regulations,? states Forrest Young, Vice President of Marketing for HSOA. ?Tranzact Information Services offered us a solution that helped us realize both of these goals.? ?Understanding the importance of HSOA?s objectives, we created a custom, private-labeled online data access and delivery system that fully integrated with their technology platform,? explains Ben Waldshan, President of Tranzact Information Services. ?The system provides branch managers with access to a variety of marketing data sets, including prescreen credit lists from all three leading bureaus. Leveraging hundreds of attributes hand-selected by Young and his team, managers can build highly targeted marketing lists to reach a number of mortgage prospects, including conventional, reverse mortgage, FHA, VA and more.? Tranzact Information Services offers ongoing training via both group webinar and individual GoTo meetings to ensure branch managers capitalize on this powerful marketing tool. ?We have assigned a dedicated Client Manager to support the HSOA branch network, explains Waldhsan, which really frees up the corporate marketing team to focus on higher-level initiatives.? ?Our Client Manager has been extremely helpful in getting our centralized solution up and running, comments Young. ?She offers our branch network invaluable advice regarding the criteria they should select when building their lists and is committed to ensuring the success of their direct marketing campaigns.? ?One of the most significant benefits of this solution is the volume pricing we were able to negotiate with Tranzact Information Services,? explains Young. ?We were able to aggregate individual branch orders to achieve a very cost-effective price per record.? ?Our online count and fulfillment platform offers mid- to large-sized financial institutions a powerful centralized marketing solution,? states Waldshan. ?As the mortgage industry continues to re-evolve, and branch networks become more prolific, this solution will provide a powerful answer to an emerging and growing need in the marketplace.? Readers can learn more about Tranzact Information Services? online data access, management and delivery platform at: About Tranzact Information Services Based in Boca Raton, Florida, Tranzact Information Services (Tranzact IS) has become the premier automated marketing information services company by leveraging multi-sourced information and innovative development capabilities to provide easy access to marketing information, insight and decisioning for all clients, whether large or small. Tranzact IS houses prescreen marketing information from all three credit bureaus as well as multi-sourced consumer and public record data. Tranzact IS? capabilities are leveraged by mortgage lenders, automotive finance companies, banks, insurance companies, and direct marketing agencies. Additional information about Tranzact Information Services can be found at About TRANZACT Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at About Veronis Suhler Stevenson Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services, and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 60 platform companies which have, in turn, completed more than 250 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at About Home Savings of America Home Savings of America is a federally chartered stock savings and loan association, wholly owned by Home Savings Bancorp. The Company offers a variety of residential real estate mortgages through a network of lending branches located across the country.



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