Sex sells? Not in this case

by MPA25 Nov 2014

Nude models might help sell most things, but this real estate company learned the hard way that scandalous advertising shots can also lead to costly damage control.

Eview Real Estate in Melbourne, Australia, accidentally caught a woman sunbathing topless in her backyard while taking aerial photos of the house next door, which was listed for sale. The photo was used in the company’s promotional material, but it’s not the covered back porch or the lovely garden that garnered attention.

"You could see it’s our backyard and quite clearly it was me,” said Mandy Lingard, a 50-year-old grandmother. “It’s in the real estate magazine, it’s on the Internet and on the [real estate advertising] board and I’m really embarrassed."

Eview has since removed its advertising board and apologized to Lingard..

In a statement to Mashable, the company said: "Images of Miss Lingard were not used intentionally, it was merely an oversight and Eview Group have put into place systems and procedures to ensure that such instances do not occur in the future."

COMMENTS

  • by JAY NOVOA | 11/25/2014 1:06:22 PM

    For me the question is..... In this country (U.S.A) Normally marketing material is proof read for any legal issues or oversights. Now are we to believe that at a minimum 5 sets of eyes not including the Real Estate magazines staff over looked somebody's grandmothers behind all over this add? If this was the case should these people be terminated on the spot without a second thought? I would say ABSOLUTELY

Poll

Is TILA-RESPA a good or bad thing long term?