Mortgage company rebrands wholesale arm

by MPA22 Jan 2014
A leading direct-to-consumer and wholesale mortgage company is relaunching its wholesale division under a new brand name.

Total Mortgage announced Tuesday that its wholesale division, formerly known as TMS Funding, has been rechristened as Total Mortgage Wholesale.
The rebranding comes after a long internal process that included interviews with employees, brokers and industry experts, according to Total Mortgage.

“Brands are built through ongoing transparency, delivering relevant products or services and operating with the highest level of ethical standards. The

Total Mortgage brand speaks directly to our long standing values of responsible lending, authentic communications, trusted advice and quality service,” said Total Mortgage President John Walsh. “Bringing our wholesale division under the Total Mortgage umbrella will not only support the firm’s vision of becoming the most trusted mortgage lender across all origination channels, but will help deliver the right mortgage solution to more borrowers and create a positive business outcome for mortgage brokers.”

Total Mortgage, founded in 1997, launched its wholesale platform in 2010. It was named one of America’s fastest-growing companies in 2010, 2011, 2012 and 2013.
 

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