In a recent company press release, National Mortgage Insurance Corporation (National MI) announced its partnership with Cultural Outreach Solutions (COS) to help its employees and customers target and connect with the millennial generation.
Cultural Outreach Solutions was formed in 2013 to help the housing finance industry provide better solutions to reach multicultural and millennials buyers.
"Millennials have unique home buying preferences that must be understood in order to capture their business," said Jim Pippin, director of product development with National MI. "We have partnered with Cultural Outreach Solutions to help lenders improve their understanding of the Millennial mindset and to grow their businesses with this up-and-coming generation of homebuyers."
Together, COS and National MI will develop content and informational sessions that illustrate what millennials expect from the home purchase process and how mortgage professional
s can build trust and collaborate effectively with this generation.
Currently, millennials account for one in every three homebuyers – and this rate is expected to increase in the coming years, thus elevating the awareness of how mortgage lenders work with this segment.