Okay, you’ve figured out where you want to market, but now you’ve got to come up with a way to reach your audience. That’s where direct mail campaigns come into play. These campaigns can get information directly to homeowners that appear to have equity. Feel free to include a loan application in the promotional piece to help facilitate the process for the homeowner.
Check out MDG Advertising’s direct mail campaign for IBM Southeast Employees’ Federal Credit Union.
How can you market HELOCs for free?