New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
In part one of this ongoing series, mortgage marketing expert Doren Aldana explains that the best originators are also the best marketers
Regulators will use their own discretion to decide if mortgage originators are following compensation requirements, according to one industry expert
Trigger leads may bedevil some originators, but a little extra work can defend against losing clients to this type of chaotic competition
Excellent customer service will see market share return to smaller third party originators, it has been claimed
Credit unions are likely to reduce their origination of mortgages that don’t adhere to incoming requirements laid out by the Consumer Financial Protection Bureau
As demand grows ever higher for mortgages, it appears homebuyers are still not doing their homework, reports one real estate website. And that could offer mortgage professionals the perfect opportunity to boost their business.