Facebook marketing is essential in today’s mortgage space. But where’s the line between marketing effectively and annoying your followers?
The NAR will hold a series of technology conferences to help industry pros stay informed about mobile marketing, content strategy and more
The rise of technology has put more control than ever in the hands of consumers. But how much of the mortgage application process do consumers really want to control?
Compensation may be a draw card for top talent, but corporate social responsibility is proving even more attractive
Many mortgage originators are guilty of an ineffective "spray and pray" strategy when it comes to generating leads, it has been claimed
In part one of this ongoing series, mortgage marketing expert Doren Aldana explains that the best originators are also the best marketers
Regulators will use their own discretion to decide if mortgage originators are following compensation requirements, according to one industry expert
Trigger leads may bedevil some originators, but a little extra work can defend against losing clients to this type of chaotic competition