With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Mortgage professionals are busy people. But there are some types of 'busy' that do nothing more than sap your time. Business consultant Emma Gray identifies seven kinds of bad busy
As the buy-to-rent sector expands, many mortgage professionals find it harder to find borrowers who can compete with cash investors. That’s where having a good referral network and a healthy stream of leads comes in, one executive says
Mortgage delinquencies are dropping, with even the worst-hit states showing signs of recovery
A top originator shares the secrets to building lasting referral relationships
MPA's Comment of the Week points out that using fear as a motivation tool is a well-worn strategy
Even when originators have long to-do lists, they need to make generating leads their top priority, according to two top sales coaches