Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Rate snapshot: Jobless rate down, cost of living up by MPA

    Weekly jobless claims hit their lowest level in seven years, but the cost of living rose the most in almost a year. Meanwhile, Fed Chair Janet Yellen is scheduled to address the US Chamber of Commerce today. All this and more in today's market snapshot

  • David Lykken: The dangers of social media by MPA

    Social media can be a powerful marketing tool -- but it can also be dangerous if handled improperly. Industry veteran David Lykken gives advice on how to avoid common social media pitfalls

  • David Lykken: When technology fails: The importance of staying nimble by MPA

    The recent failure of Ellie Mae's Encompass software left many mortgage providers unable to process loans. What were providers to do? Industry veteran David Lykken talks about the importance of staying nimble when technology fails

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