With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
This industry teaches new originators to cold call both consumers and real estate agents. But is that really the most efficient way to get new business?
If customers are searching for a lender on the Internet, will they find you?
Ten years ago, a mortgage company using social media would have been revolutionary. These days, if your company isn't active in social media, it's fallen behind
Churchill has chosen industry veteran Doug Walker for an expanded leadership role
You have names of clients -- and people who could become clients -- sitting there in your system. What are you doing with your database?
A new branch creates new challenges – and new opportunities. Here’s how some industry leaders push their branches to excel