The mortgage marketing software provider has been named one of the best software solutions for sales teams
Facebook marketing is essential in today’s mortgage space. But where’s the line between marketing effectively and annoying your followers?
Right now, the reverse industry is tapping just 2% of the eligible market. But the reverse industry is set to expand, according to Kimberly Smith, senior vice president of wholesale lending for American Advisors Group
However you create site traffic, you'll need to create landing pages and have the ability to track the traffic and resulting conversions
People love free stuff, and even the mortgage industry can tap into that desire to draw people in. But isn't giving away free stuff expensive?
There are tighter times ahead, according to one industry pro. And one of the biggest problems the industry faces is the inability to court younger buyers.
Carrington was recently able to promote its strategy of serving underserved borrowers -- those with FICO scores below 640 -- in a segment on the television show 'Designing Spaces'
Most lenders don't adequately pursue self-sourcing to achieve successful results; those that do, however, are richly rewarded