Best Rate Referrals’ Ray Bartreau shares what marketing strategies mortgage companies should focus on in the New Year
Brands that personalize customer experience will lead the pack in the future, says creative officer
However you create site traffic, you'll need to create landing pages and have the ability to track the traffic and resulting conversions
People love free stuff, and even the mortgage industry can tap into that desire to draw people in. But isn't giving away free stuff expensive?
There are tighter times ahead, according to one industry pro. And one of the biggest problems the industry faces is the inability to court younger buyers.
Carrington was recently able to promote its strategy of serving underserved borrowers -- those with FICO scores below 640 -- in a segment on the television show 'Designing Spaces'
Most lenders don't adequately pursue self-sourcing to achieve successful results; those that do, however, are richly rewarded
Want to be a successful loan officer? Make sure you're willing to reach into the spheres of everyone involved in your transactions