Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • How do you thrive in a slow market? by Ryan Smith

    Mortgage originations fell to a 14-year low in the first quarter -- but some companies are thriving. Dan Moyle of AmeriFirst -- which had its best month ever in July -- shares some of the secrets of the company's success

  • Is your branch's marketing department doing the job? by Ryan Smith

    One of the main advantages of joining a branch network is having access to the marketing, customer relations and education assets of a large company

  • Online origination: Are you 'sticky' enough? by MPA

    Ask yourself this question: How often do I receive email, even from a known service provider, that goes directly to my deleted or spam folder? The object of a 'sticky' CRM is to not be like those senders

Poll

Is TILA-RESPA a good or bad thing long term?