New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
Mortgage originations fell to a 14-year low in the first quarter -- but some companies are thriving. Dan Moyle of AmeriFirst -- which had its best month ever in July -- shares some of the secrets of the company's success
One of the main advantages of joining a branch network is having access to the marketing, customer relations and education assets of a large company
Ask yourself this question: How often do I receive email, even from a known service provider, that goes directly to my deleted or spam folder? The object of a 'sticky' CRM is to not be like those senders
Lenders like to tout their wide product range, their lightning-fast turnaround times, their cutting-edge technology. But what really matters to brokers?
Supreme lending did $3.5 billion in business last year, and is on track to do as much or more this year. When you’re doing that much business, you need a world-class underwriting department
'Stickiness' is the art of keeping your customer engaged at each stage of the sales cycle. But how do you accomplish it?