New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
Marketing isn’t just about gaining customers – it’s about keeping them
If a picture tells a thousand words, then video is … priceless! Marcus Seeger presents six of the most powerful and effective marketing video concepts that have been proven to create a steady stream of leads and profitable sales for businesses just like yours
Marketing is about more than bringing in customers – it can also help with recruitment
SMS marketing is cheaper – and more effective – than you might think
Content marketing can be a powerful tool – but if your campaign isn’t attracting views, it’s not doing its job
In this extract from their book Selfish, Scared & Stupid, Dan Gregory and Kieran Flanagan reveal how being fearless – while idealized to a great extent – can lead to sloppy mistakes and poor decisions