New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
Just because a consumer clicked on your message does not mean they will automatically proceed forward in your pipeline. So how do you know when to follow up?
If you make the wrong decision, it's your client who has to deal with the outcome. Your job is to educate
Do you call yourself a broker? A credit adviser? A mortgage specialist? Whatever you've landed on, it's bound to be better than these odd job titles
Looking for a fresh opportunity at a new branch network? Here's why Supreme Lending might be right for you!
It doesn't get much simpler than this: If you have no leads, you have no new customers. We talked with a lead gen expert about strategies for bringing new buyers to your door
When John McClellan joined Supreme Lending in 2006, he was a mortgage broker. He made the switch to mortgage banking, he says, because he saw the writing on the wall