With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
When it comes to assessing annual performance, brokerages are tempted to point at hard data like their annual volume. But small businesses can be measured by a much wider range of factors, which may have more long-term relevance. Here is our seven-step checklist for small business survival.
Borrowers have entrusted their personal information with you; are you doing your part to protect it?
Certain lead-generating strategies can get you in trouble with search-engines - do you know what they are?
In-feed adverts can create significantly higher engagement, but need careful preparation.
Practical ways to minimize the effect of emotion in negotiations
With its reach to over a billion of potential borrowers, this website could be your biggest future competitor.