Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Reverse mortgages: How do you attract new borrowers? by Ryan Smith

    With 10,000 people a day turning 62, the market for reverse mortgages is always growing. But how does an originator reach out to the ever-growing population of eligible borrowers?

  • Far-Out Friday: Facebook for the mob by MPA

    Brokers are increasingly told they need to leverage social media for their business. If your business is organized crime, however, you might want to think twice

  • Online Origination: How KPI can give you clarity by MPA

    Measuring a few common pipeline events, Key Performance Indicators (KPI), will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment

Poll

Is TILA-RESPA a good or bad thing long term?