Originators who invest in sales and marketing technology are more likely to see their businesses grow, according to a recent survey
Seroka, a leading mortgage marketing services firm for nearly 30 years, is launching a newq digital division
Gone are the days when an animated gif of dancing aliens and a flashing tag line espousing low rates were enough to capture consumer interest. There's been a sea change in consumers' expectations
Top producers see opportunities and take advantage of them. Those who aren't successful either miss the clues or are too reluctant to act on them
United Wholesale Mortgage is currently the nation's number-two wholesaler -- but the company has no intention of resing on its laurels
The reverse space is always looking to grow. But why should a traditional originator add reverse mortgages to a product mix that’s already doing just fine?
Right now, the reverse industry is tapping just 2% of the eligible market. But the reverse industry is set to expand, according to Kimberly Smith, senior vice president of wholesale lending for American Advisors Group
However you create site traffic, you'll need to create landing pages and have the ability to track the traffic and resulting conversions