New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
Open Mortgage founder and CEO Scott Gordon's new book covers the ins and outs of the reverse space, as well as the latest regulatory changes
Measuring a few common pipeline events will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment
The market has continued to slow compared to last year. So what can loan officers do to push their income back up?
With 10,000 people a day turning 62, the market for reverse mortgages is always growing. But how does an originator reach out to the ever-growing population of eligible borrowers?
Brokers are increasingly told they need to leverage social media for their business. If your business is organized crime, however, you might want to think twice
Measuring a few common pipeline events, Key Performance Indicators (KPI), will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment