Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • How can you help your real estate partners sell more homes? by MPA

    Your 'lowest rate in town' may be attractive -- but it doesn't necessarily help your real estate partners sell more homes. So what kind of service can you deliver to help them increase their business?

  • ​The Reverse Revolution by Ryan Smith

    The reverse mortgage market is lucrative, growing, and finding ways to help seniors when nothing else can. So why are some traditional originators wary of adding reverse mortgages to their product mix? MPA sat down with six reverse mortgage experts to talk about growing the industry, attracting new talent and tapping into a market of 10 million homeowners

  • Real estate crowdfunding platform receives major financial boost by Rachel.Norvell

    A multimillion partnership marks two Los-Angeles based companies’ foray into residential rehabilitation lending

  • Reverse isn’t ‘the loan of last resort’ anymore by Ryan Smith

    One of the stumbling blocks faced by the reverse mortgage industry has been that, in the past at least, consumers saw reverse mortgages as a last-ditch effort to meet living expenses. But that’s changing as the more financially savvy Baby Boomers become eligible for reverse loans

  • Is your info safe with the CFPB? A government watchdog says no by Ryan Smith

    A recent report by the government accountability office shows that the CFPB isn't doing an adequate job of protecting consumers' private financial data

  • Appetites grow for non-traditional loans by Rachel.Norvell

    As banks continue to tighten their purse strings, some wholesale providers are seizing the opportunity to help mortgage bankers fund challenging mortgages

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