New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
If you’re not tailoring your marketing to reach all of your customers, you may be leaving money on the table
Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly – decision. Paul Nelson explains how to know when it’s time to revamp your image
How can you become that person who leaves their mark on others through inspirational and memorable conversations? Georgia Murch reveals what to avoid
Happy staff and front-line customer service representatives translate into happy customers. Richard Maloney reveals how to boost staff morale to increase referrals and improve the bottom line
Young consumers integrate mobile devices into practically every part of their life. That provides a great opportunity for savvy marketers
As blogs, newsletters and videos become normal modes of client communication, financial services professionals are heading into a brave new world of digitization