With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Homeownership rates in 2014 were the lowest they have been in over 20 years while the number of renter-occupied residences grew by 2 million last year.
Industry pros say that housing finance reform is not a priority for the White House and as long as Fannie and Freddie are returning steady profits to the U.S. Treasury, there will be no incentive to reform them.
While the clock is ticking on the refi market, smart mortgage pros are preparing now to target the next generation of buyers. Kelly Booth of El Segundo, California-based Velocify provides a four-step plan to successfully target younger borrowers.
The new regulations require investors to consider modifying borrowers’ mortgages before foreclosing.
Have you ever searched yourself on Google? If not, it may not be a bad idea, because you can bet that prospective clients almost always do.
Getting referral business from real estate agents can prove to be a difficult task at first. Industry expert Dave Hershman highlights some of the best ways to get a positive response from realtors.