Marketing

  • The power of customer intelligence by Ryan Smith

    With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table

  • How the power of A.I. can supercharge your business by Ryan Smith

    One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?

  • Homeownership rates at lowest level since 1994 by MPA

    Homeownership rates in 2014 were the lowest they have been in over 20 years while the number of renter-occupied residences grew by 2 million last year.

  • Will private mortgage capital dry up? by MPA

    Industry pros say that housing finance reform is not a priority for the White House and as long as Fannie and Freddie are returning steady profits to the U.S. Treasury, there will be no incentive to reform them.

  • Four ways to attract first-time homebuyers by

    While the clock is ticking on the refi market, smart mortgage pros are preparing now to target the next generation of buyers. Kelly Booth of El Segundo, California-based Velocify provides a four-step plan to successfully target younger borrowers.

Poll

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