Marketing

  • Will private mortgage capital dry up? by MPA

    Industry pros say that housing finance reform is not a priority for the White House and as long as Fannie and Freddie are returning steady profits to the U.S. Treasury, there will be no incentive to reform them.

  • Four ways to attract first-time homebuyers by

    While the clock is ticking on the refi market, smart mortgage pros are preparing now to target the next generation of buyers. Kelly Booth of El Segundo, California-based Velocify provides a four-step plan to successfully target younger borrowers.

  • FHFA puts new rules on non-performing GSE mortgages by MPA

    The new regulations require investors to consider modifying borrowers’ mortgages before foreclosing.

  • The Google test you must pass by

    Have you ever searched yourself on Google? If not, it may not be a bad idea, because you can bet that prospective clients almost always do.

  • Ask the Expert: Getting referrals from realtors by

    Getting referral business from real estate agents can prove to be a difficult task at first. Industry expert Dave Hershman highlights some of the best ways to get a positive response from realtors.

  • The referral chaser's toolkit by MPA

    Have your previous marketing efforts been filled with good intentions, but are delivering little tangible results? Follow these five savvy steps from successful sales expert Clifton Warren.

Poll

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