Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Homeownership rates at lowest level since 1994 by MPA

    Homeownership rates in 2014 were the lowest they have been in over 20 years while the number of renter-occupied residences grew by 2 million last year.

  • Will private mortgage capital dry up? by MPA

    Industry pros say that housing finance reform is not a priority for the White House and as long as Fannie and Freddie are returning steady profits to the U.S. Treasury, there will be no incentive to reform them.

  • Four ways to attract first-time homebuyers by

    While the clock is ticking on the refi market, smart mortgage pros are preparing now to target the next generation of buyers. Kelly Booth of El Segundo, California-based Velocify provides a four-step plan to successfully target younger borrowers.

Poll

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