New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
In an incredibly competitive business landscape, it is vital that you keep customers not just satisfied but delighted! Stefan Kazakis reveals how to wow customers – and keep them for years to come
The generation is forecasted to be a driving force in housing in 2015 and traditional marketing methods aren’t enough to attract the newest consumer power group.
Quicken Loans seems to think so as it is suing the DOJ and HUD. The lender said it had no choice after the DOJ demanded it “make public admissions that were blatantly false, as well as pay an inexplicable penalty or face legal action.”
If your clients are calling you asking about current rates, your job is to change the conversation from rate to payment – and quickly.
Leads are so 2014 – you’ve got to think about customers long before they fill out your online inquiry form. Here are three pre-customer software tools that can help.
Sometimes mortgage companies are too quick to alter their long term business strategies in light of short term market signals. Leaders in the mortgage industry should be more cautious about jumping on every little fluctuation in the market