With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Amid the lamentations of following the new TRID requirements has been the overlooked marketing opportunities hidden within those very same regulations
Social media expert Stewart Dawes takes us through the possibilities and pitfalls of social media
Millennials worry about repaying debt… Builders seize opportunity from 4-legged friends… New York sellers drop below $1 million to attract attention…
Going beyond promises of ‘best rate’ and ‘best service’ to establish a unique selling proposition is the mandate of any superstar broker, writes Doren Aldana
Business strategist Julie Broad says the way you show up – or don’t show up – in online searches could be hurting your business
Homebuyers are starting their search for a mortgage loan online – and concluding it there as well