Marketing

  • Taking your personal brand from “Now” to “Wow” by MPA

    When you Google yourself, what’s the first thing that comes up? Is this image consistent with how you want to be portrayed? Nikki Heald, managing director of Corptraining, explains the importance of consistent, personal branding

  • Balancing data and gut instincts in hiring decisions by MPA

    When it comes to making decisions on a new hire, many experts will say that gut instinct should be left out of recruitment. But Christine Khor explains that balancing that innate instinct with cold, hard facts has many benefits

  • Yes, it really is you by MPA

    When a deal falls apart, it’s time to admit where the real fault lies – because doing so can only improve your business, writes Rob Campbell

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