With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Marketing expert Clifton Warren on how you can focus your marketing activities
Top originator credits his mentor for the success he has today
Negotiation is an essential part of daily life and crucial to a successful business
They’re the bedrock of a successful broker business, and just likely the most reliable referrals around
Maple Tree Funding grew during down years through aggressive marketing
Even established brokers are heading back to the basics of lead generation. Deepak Bansal, with DLC Mortgage Village, offers a brief refresher course with a couple of new approaches thrown in for good measure