With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
Characteristics of purchasers, not location, is most important in selecting comparable sales, according to an article published this week in The Appraisal Journal.
This is the last of the three-part article regarding the Mortgage Acts & Practices Rules. The first article was an overview of the rules. The second article explained what “commercial communications” means and the record keeping involved.