Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • The problem of execution by MPA

    Most financial planners work hard, but are you executing your goals effectively?

  • Taking your personal brand from “Now” to “Wow” by MPA

    When you Google yourself, what’s the first thing that comes up? Is this image consistent with how you want to be portrayed? Nikki Heald, managing director of Corptraining, explains the importance of consistent, personal branding

  • Balancing data and gut instincts in hiring decisions by MPA

    When it comes to making decisions on a new hire, many experts will say that gut instinct should be left out of recruitment. But Christine Khor explains that balancing that innate instinct with cold, hard facts has many benefits

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