Lend America Launches Specialized H4H Outreach Program For Institutional Investors To Maximize Principal Recapture And Help Homeowners Avoid Foreclosure

by 17 Oct 2008
First lien holders can quickly increase cash flow from mortgage investments in challenging environment High touch consultative approach helps borrowers keep their homes on sustainable and affordable terms Initiates formal H4H Certification Program for Company?s 300 mortgage specialist MELVILLE, N.Y. ? (October 17, 2008) -- Lend America, recently ranked as the 13th largest direct-to-consumer FHA lender in the nation, announced today it has launched a specialized Hope for Homeowners (H4H) Outreach Program to enable institutional investors, such as Wall Street banks and hedge funds, as well as other first lien holders to quickly recapture principal from their non-performing residential mortgage portfolios while helping homeowners avoid foreclosure on sustainable and affordable terms. The key value propositions supporting Lend America?s H4H Outreach Program is the Company?s centralized originations platform that is comprised of over 300 highly trained mortgage specialists in FHA lending that utilize a high touch consultative approach with clients. Through this centralized origination platform Lend America can mitigate the risk associated with the lending process, improve the consistency and quality of the customer experience and compress the refinancing timeline to close a loan. In addition, as an approved GNMA Mortgage-Backed Securities issuer the Company has the ability to place loans directly into GNMA Mortgage Backed Securities which allows the Company the opportunity to offer all of FHA?s programs including H4H and flexibility on minimum credit score requirements when underwriting a mortgage. The Company, which is licensed to do business in over 40 states, is finalizing a structure transaction assignment for a major financial institution to help refinance as much as $1 billion of their portfolio of residential mortgages under the new H4H Program and is in negotiations with several others. ?In this challenging environment, institutional investors and original lenders are looking to quickly recapture principal from their residential mortgage portfolios. Our new H4H Outreach Program creates a unique win win situation for both investors looking to maximize cash flow from non-performing assets and borrowers trying to remain in their homes on affordable terms,? commented Michael Ashley, Chief Business Strategist of Lend America. ?Our team of over 300 mortgage specialist can be quickly put to work to contact delinquent borrowers, assess affordability and work under appropriate guidelines to refinance a mortgage within as little as 10 days.? Mr. Ashley continued, ?Our mission is to provide liquidity to finance deserving and credit worthy borrowers currently shut out from FHA financing because of unfair credit score and burdensome program restrictions by the larger loan aggregators. In the modern day rush to automation and credit scoring, many deserving borrowers are overlooked and cast aside as unqualified without ever being properly analyzed and afforded the opportunity that a fixed rate FHA home loan offers.? Under the H4H Program many types of mortgage are eligible for refinancing including, conventional (prime, Alt-A, subprime) for either fixed or adjustable rate mortgages. However, the loan must have originated on or before January 1, 2008 and the borrower must have made at least six payments on the existing mortgage. A borrower may be current or delinquent at the time the new H4H mortgage is originated. Lend America H4H Certification Program In conjunction with the launch of its H4H Outreach Program, Lend America has begun an internal H4H Certification Program to train, test and certify the Company?s entire 300 plus team of mortgage specialist to correctly manage the H4H refinancing process and work with borrowers on a one-on-one consultative basis. The Company has hired a well known trainer to design and execute its formal in-house H4H Certification Program which will mandate 10 hours of class room training for all of its mortgage specialists. Mr. Ashley added, ?When we refocused our business almost three years ago to primarily originate fixed rate government-insured FHA loans, we took the time and the expenses to retrain our entire staff to fully understand the dynamics of the FHA product. Once again education will be an empowering platform for our employees. Our new H4H formal training and certification program will not only thoroughly educate our growing team of mortgage specialist on the requirements of the H4H program, but also work to enhance their consultative skills in order to help educate and counsel borrowers on how to achieve successful, long-term homeownership.? To learn more about how Lend America H4H Outreach Program, please contact Michael Ashley at 631-944-6801 or michael@ lendamerica.com. About Lend America Lend America, a National Mortgage Banking Organization and one of New York?s largest privately owned direct lenders, has proudly served the residential mortgage marketplace for over 20 years. The company is one of the most successful direct to consumer lenders in the United States and is the region?s largest and most well known FHA direct lenders and is a GNMA approved mortgage backed securities issuer. Lend America is also the originator of successful nationwide broadcast television educational seminar programs, titled The Mortgage Loan Network ?MLN.? Lend America offers a wide range of home purchase and refinance programs to meet their clients? individual requirements. The Company also has a direct-to-investor exit strategy solution to help leading Wall Street firms and hedge funds quickly monetize their residential mortgage portfolios. Lend America employs approximately 550 employees and is located at 520 Broadhollow Road, Melville, New York, 11747. For more information on Lend America, visit www.lendamerica.com MEDIA CONTACTS: John Lovallo Lovallo Communications Group Telephone: 203-431-0587 Cell: 203-526-6371 Email: johnlovalloirpr@sbcglobal.net Mary McPhail, Chief Marketing Officer Lend America Telephone: 631-944-6883 Email: mmcphail@LendAmerica.com

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