The new digital tool helps borrowers get their mortgage, their way
Intuitive Loan Finder, the new online tool that helps borrowers quickly explore their mortgage options with just a few clicks, was launched yesterday by Guaranteed Rate, the nation’s eighth largest retail mortgage lender, to help customers find the perfect loan.
The Intuitive Loan Finder guides customers through a series of simple questions to understand their unique situation and preferences. Key inputs include the loan type (purchase or refinance), the type of structure (home or condo), the purpose of the property (residence or investment), and expected timeframe to keep the property. It then analyzes this data, and leverages proprietary algorithms to generate a list of relevant loan options and prioritize the best matches for each customer’s specific needs.
“Guaranteed Rate has always given borrowers complete transparency and control of the mortgage process,” said Victor Ciardelli, president & CEO of Guaranteed Rate. “Our new Intuitive Loan Finder now puts even greater power in the hands of our customers as they evaluate their loan options online, at their own pace.”
Customers who are still researching loan options can use the loan finder to narrow their search. It also allows customers to sort through results according to lowest monthly payments, lowest interest rates and the right term loans.
“This new tool perfectly complements our overall Digital Mortgage technology. Guaranteed Rate customers have the freedom to easily explore a variety of loan options and the convenience to apply online when they are ready, ” said Darren Beck, chief marketing officer at Guaranteed Rate.
