By David Lykken
Special to MPA
If there's one thing about politicians that really turns us off, it is broken promises. They say one thing when they're campaigning and do the complete opposite once they get into office. We have a strong aversion to people who don't do what they say they're going to do.
But, as leaders in the mortgage industry, don't we often fall into that trap as well? We like to talk to our employees, our customers, our investors, and so on about what we're going to accomplish. We like holding the press conference or giving a pep talk. We enjoy the limelight.
But, in the end, what matters is our action. Our we getting the job done. Sometimes, we need to just do it -- not talking about doing it but actually doing it. In the end, execution is everything. We need less talk and more action.
David Lykken is 40-year industry veteran who has been an owner operator of three mortgage banking companies and a software company. As co-founder and Managing Partner of Mortgage Banking Solutions, David consults on virtually all aspects of mortgage banking with special emphasis executive leadership development, corporate strategic direction and implementation as well as mergers & acquisitions. A regular contributor on CNBC and Fox Business News, David also hosts a successful weekly radio program called “Lykken On Lending” (www.LykkenOnLending.com) that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals. Recently he started producing a 1-minute video called “Today’s Mortgage Minute” that appears on hundreds of television, radio and newspaper websites daily across America.