Companies keying on customer relationships

by Donald Horne28 Jan 2016
Companies are creating specialized divisions and handpicking qualified people to lead their customer relationship business, understanding that the new battleground for client loyalty is being fought and won here.

“LenderLive’s Correspondent Lending division was designed to help our clients protect their customer relationships as they build their mortgage businesses,” said David Vida, president of Mortgage Services at LenderLive.

LenderLive, a domestic-based mortgage services provider, recently brought on board Jenny Klamfoth to fill the role as regional account executive for company’s Correspondent Lending division, with the aim of working with current and prospective clients – primarily community banks and credit unions in Washington, D.C., Maryland, North Carolina, South Carolina and Virginia – that are participating in or considering the LenderLive correspondent program.

“I’m confident that Jenny’s experience in both correspondent and wholesale lending will help us better serve our clients’ needs,” said Vida. 

The program is designed to serve the needs of mid-tier and smaller originators that want to protect their customer relationships. Unlike many large bank programs, LenderLive offers an option to co-brand its servicing with its correspondents, offering quick client approval, fast turn times, competitive pricing and greater engagement during the sales process to keep clients aware of the status of their loans.

Klamfoth has more than 15 years of experience in the mortgage industry, having recently been the account manager for Stonegate Mortgage, where she assisted in the development of its correspondent and emerging banking business channels.

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