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    Establishing Trust in the Sales Process Establishing trust comes through integrity, purpose and your values commitment. For this to happen, there are certain characteristics and skills that the top sales professional must possess for trust to occur with the client.

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    There are many businesses that are making a killing on Twitter just by sharing their knowledge. As mortgage professionals, we have so much knowledge in our heads that many people do not understand. We are also so busy that we think we don't have time to write down these golden nuggets of wisdom also known as blogging which can bring in even more business. Twitter is a great way to share short snippets of knowledge throughout the day that will allow you to stand out as the local expert. It is very easy to share various mortgage tips by scheduling your tweets ahead of time to be seen throughout the day. Then, simply pop back on Twitter at different times of the day to engage and answer questions that people may ask. Here is a previous post where I suggest a great tool, Hootsuite,


Is TILA-RESPA a good or bad thing long term?