9 BIG Game Changers You Must Know About Facebook; timeline for business pages

by 02 Mar 2012
(TheNicheReport) 3/3/2012 - With so many Realtors and Loan Officers using Facebook to generate business, there are some very big changes coming down the pipeline that you MUST know about!  Facebook Pages will automatically get upgraded on March 30, 2012.  If you want to preview what your page will look like, just go to your page and click on the “preview” button to see it.  I don’t suggest you publish it now, because there is a lot of prep work that needs to be taken care of first.



Cover photo – This is very important real estate on your page.  All of your visitors will see it, so make sure that it’s branded and professionally looking. Make sure to include your marketing message in it as well. That’s like having your own billboard right there in Facebook!  Your cover photo should be at least 399 pixels wide.  The only downside to this change is that Facebook is being very strict to what you can and can’t put in this space.  For instance, your cover image can’t include any of the following:
  • Prices
  • Discounts
  • Website Addresses
  • Contact Information
  They also don’t want you to include any calls to action. So now, you can’t ask people to “Like” or “Share” your page, or anything that demands the user to take any action.  Profile Picture – You can use a square profile picture that’s no less than 180 pixels wide.  That can be a photo of you, your logo, or any other image that represents what you do.  Apps - In the older pages, we had the apps, likes, and photos under the profile picture on the left side.  Now, they are located at the top of your page and you can actually choose to highlight and show whatever apps you want by changing they’re order.  The only one you can’t change is the “Photos” tab.  Facebook is putting it in the first position.


Messages - People now can send you a private message, just like they do in your personal timeline.  That’s a great way for your clients and Fans to interact directly with you, facilitating more direct interaction between you and your fans.  The only catch is that you can only send messages to users who have messaged you first.

Admin panel - Now you can see all of your Fan’s interactions with your page and see a list of people who just ‘liked’ your page.  You can also see your page’s ‘insights’ and ‘messages’ all from one panel.

Reach Generator - We all know how difficult it is to get your page’s updates to show in your Fan’s newsfeeds.  Actually, only 16% of your fans really ever see your posts.  Well, Facebook launched a new products called, “Reach Generator” that will allow pages to reach a minimum of 75% of their fans each month.  Businesses will be paying Facebook for this product, but the benefits of having your posts seen by your fans and therefore creating fan engagement, which will lead to more exposure to your Fan’s friends, will be well worth it!

The default tabs are gone now.  Up until now, you could still direct your page’s new visitors to a tab of your choice, for example a ‘Welcome Tab’.  Now, with the new pages, all visitors will be landing on your timeline.   With the timeline you can educate your fans about your history when you just started in the real estate or mortgage business.  You can go back to your closings and post pictures or videos.  You can put testimonials from your clients or referral partners.   The best thing about this feature is that you control what you put in your timeline for people to see. I like what the New York Times did with their timeline.  You can go back in time and see all of the events with images and descriptions.

The new custom tabs have upgraded from 520 pixels to 810 pixels.  That is extra space that you can use for more branding.

Another cool thing that I really love about the new pages is that you can pick any post or story, hover over it and make it wider by clicking on the ‘star’ icon or you can pin it to the top of the page by clicking on the ‘pencil’ icon.



Please feel free to share what you think about the new changes.

COMMENTS

  • by Bill Burnett | 3/3/2012 11:22:20 AM

    I wish they would give you an option to keep the old style. I don't like the new look for business pages but it's OK for personal pages. I have two business pages and I converted one to the new style already and compared it to the old one and the old one looks better hands down.

  • by ChaibiaSarhrou | 3/3/2012 2:56:37 PM

    There are some cons to the changes that a lot of marketers are not happy with. I hope that Facebook will listen to the user's complaints and maybe they will adjust their changes!!

    I definitely do not like not having the option to direct new visitors to a specific landing tab, where I can have a Call to Action for them to take. I also don't like the fact that there are a lot of restrictions on what can and can not put in my Timeline Cover! It's a Business Page, I don't see why I can't put my contact info, website, a CTA etc...

    If you haven't already published your page with the new style, I suggest you put it back to the old look, and just wait to see if they're going to make any additional changes! In the mean time you have plenty of time to prepare your message and the Story you want your Fans to see about your company. Basically, if you don't like it, why would you rush to get it published while you still have almost a month before it HAS to be published!!

Poll

Is TILA-RESPA a good or bad thing long term?