Mortgage lender takes it to church with GRAMMY winner

A mortgage lender has partnered with a Grammy Award-winning gospel artist for an innovative approach to marketing its home loans business

Mortgage lender takes it to church with GRAMMY winner
A mortgage lender has partnered with a Grammy Award-winning gospel artist for an innovative approach to marketing its home loans business.

Loans by Lisa, a branch of of Family First Funding, is going on a 42-date tour of churches with the founder and senior pastor of the Love Fellowship Tabernacle Churches, Bishop Hezekiah Walker.

The bishop becomes a brand ambassador for the mortgage lender as the unique partnership embarks on the Mortgage Seminar Church Tour which will visit 42 cities across the US; he will also appear in TV commercials for the lender.

"We are really excited that we are working with Loans from Lisa ... it's going to be an amazing journey," says Bishop Hezekiah Walker. "We want everybody to get excited ... because you're closer to getting into your home than you think."

The tour will run from January to June 2018 and will offer free advice to homeowners and potential first-time buyers on everything from improving credit scores to saving for a downpayment.

Current owners will also be able to learn about refinancing options.