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Social Media: Compliance Risks of the Emoticon? Thought you might be interested in our sample draft policy

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tmortgman | 19 Jun 2014, 02:13 PM Agree 0
A Social Media Policy can help manage the risks: Request a free sample

Corporate concerns with social media may be over-emphasized when you look at the real utility of social media platforms. For a mortgage originator using Facebook or other social media platform to try and get business, marketing efforts focus more on developing name recognition and improving search engine placement through search engine optimization efforts than actual customer relationship management. Potential applicants do not simply seek out mortgage lenders on social media sites. However, the appearance of a lender or particular mortgage officer on a search engine result, particularly at a very specific search engine result, can result in new business generation.
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