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Ask the Expert: How do I keep from losing referral business?

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Mortgage Professional America | 07 Jul 2014, 08:06 AM Agree 0
Legally you can't steer your clients anywhere -- but there are several things you can do to hold onto their business
  • Robert Nolan | | 09 Jul 2014, 08:39 AM Agree 0
    Competing with a preferred builder lender is tough but not impossible. 1) They don't close on 100% of their buyers for various reasons such as the buyer may have preferred lender of their own and the builder usually loses that deal. 2) Friends and or family members in the lending business 3) the buyer may work for a bank or lender themselves and 4) there always the cash buyer. Whatever the reason the best approach is to make sure the sales agent at the builders office knows who you are and that you had already worked with a buyer and that if there is any reason the builders lender can't do the mortgage, you're as close a phone call. Just make yourself known to all parties.
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