David Lykken is 40-year industry veteran who consults on virtually all aspects of mortgage banking. David hosts a successful weekly radio program called “Lykken On Lending” (www.LykkenOnLending.com) that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals.
As the world becomes more complex, there’s merit to becoming a jack of all trades
As leaders in the mortgage industry, we've got to realize that success isn't found by sticking with the status quo
We use data to make better decisions about the present, but many of us don't consider how to use it to make better decisions about the future
Business intelligence is all about using the data you have to make informed decisions
The problem in the mortgage industry isn't that we don't have enough data -- it's that we often don't have the right data in the right place
Too often, we set goals without plans – we say where we expect to be, but don’t have a clue how to get there
When customers are able to find the answers to practically any question online, is there still a place for the salesperson?
If we don't start building a millennial workforce, there will be a generational mismatch between us and our customers
A pleasant experience can be worth paying a higher price for the same product
Every department in a successful mortgage organization is some version of sales support