David Lykken is 40-year industry veteran who consults on virtually all aspects of mortgage banking. David hosts a successful weekly radio program called “Lykken On Lending” (www.LykkenOnLending.com) that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals.
Setting yourself apart isn’t so much about the product you sell, but about the way you sell it
As with any service-oriented industry, the real risk of waste isn't materials -- it's time
Trying to explain a complex product brings with it the danger of misunderstanding
Do you have a contingency plan, or are you just making things up as you go?
Don't try out every new technology just because it's new -- consider what will work for your business
Most lenders are ill-prepared for consumers looking for information on the mobile web. Have you optimized your website?
Take a step back and make sure your processes are sound. It doesn’t matter how efficient you are if you’re efficiently wrong
By not reviewing our work, we may tell ourselves we're saving time -- but often, the truth is we just don't want to doubt our ability to do it right the first time. That kind of pride can be costly
If you aren't monitoring each phase of the mortgage process, you won't know where potential problems are
Too many people make the mistake of thinking it’s time to stop learning when they leave school and get a job