David Lykken is 40-year industry veteran who consults on virtually all aspects of mortgage banking. David hosts a successful weekly radio program called “Lykken On Lending” (www.LykkenOnLending.com) that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals.
In the future, home valuations could be made on future expected value rather than just present conditions
Predictive analytics can paint a fairly accurate picture of the future – but too many mortgage pros rely on pundits instead of data
If you have the kind of character you should as a leader, false allegations from disgruntled employees will be seen as suspect to begin with
Basking in the glow of today's victory can set you up for tomorrow's defeat
Setting yourself apart isn’t so much about the product you sell, but about the way you sell it
As with any service-oriented industry, the real risk of waste isn't materials -- it's time
Trying to explain a complex product brings with it the danger of misunderstanding
Do you have a contingency plan, or are you just making things up as you go?
Don't try out every new technology just because it's new -- consider what will work for your business
Most lenders are ill-prepared for consumers looking for information on the mobile web. Have you optimized your website?