David Lykken is 40-year industry veteran who consults on virtually all aspects of mortgage banking. David hosts a successful weekly radio program called “Lykken On Lending” (www.LykkenOnLending.com) that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals.
Rather than looking at your own company first, consider the market
If you don’t get your processes right, everything else is bound to fall apart
Expecting people to listen to us when we don’t even follow our own rules reduces their confidence in us
Technology has streamlined many processes – but has our dependence on it made us think that everything should be easy?
Sometimes 20% of the people in the mortgage industry appear to be doing 80% of the work to move the business forward – and that’s not a sustainable model
Think about the story your business tells your customers. Does it draw them in – or does it make them want to avoid you?
The workplace environment is a lot more serene when your people don’t have to wonder if they’re focusing on the right things
When recruiting, we often try to answer the question, “Why should I get into the mortgage business?” But don’t forget that many people don’t know how to break in
Thinking of high-level strategy doesn’t mean you’re sitting in a corner office dreaming up things that will never happen – it can have a direct impact on your business
All members of an organization succeed – or fail – together