Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at firstname.lastname@example.org.
We all understand how important it is to be honest with our customers. But our businesses can’t improve if we’re not also honest with ourselves
There’s a difference between selling suits and selling houses – but there’s plenty of professional experience that can prepare you for a mortgage career
You may be a rookie when it comes to the residential finance industry, but that doesn’t mean you don’t already have valuable experience
There are a lot of reasons to join the mortgage industry – not the least of which is being involved in making clients’ dreams come true
With the average loan officer now over 50, the industry needs an infusion of young people. But how do we identify those who are likely to succeed?
If you’re working within a real estate office, don’t neglect your old book of business
Everyone knows referrals are important. But when is the best time to ask for one?
Often we don’t indicate to our referral sources how important their referrals are, and we don’t tell them how to help us. And that’s a big mistake
Many people are reticent to ask friends and family for business – but they can be an important asset
The larger your sphere, the more referrals you’ll get