Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at email@example.com.
If the loan officer served a real estate office poorly, how do you convince them you're different?
When marketing to real estate agents, many originators make the mistake of talking about what they are interested in -- when they should focus on the agents' interests
If you're a new originator, where should you focus your marketing efforts?
Hopping from company to company can be a recipe for disaster. Top producers tend to stay where they are for the long term.
If you're meeting with a new real estate agent, don't be afraid to act as a mentor on business development
Learn to ask the right questions to make your meetings more productive
Finding a time to meet with a busy agent can be a challenge
Originators make their livings off of referrals. But what's the best way to ask for them?
There are many opportunities to market within your pipeline
Email newsletters are a useful tool, but only if the content is valuable to your readers. Yes, they can be used for keeping our name in front of your sphere, including previous clients. But there is the opportunity for so much more.