Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at email@example.com.
Finding a time to meet with a busy agent can be a challenge
Originators make their livings off of referrals. But what's the best way to ask for them?
There are many opportunities to market within your pipeline
Email newsletters are a useful tool, but only if the content is valuable to your readers. Yes, they can be used for keeping our name in front of your sphere, including previous clients. But there is the opportunity for so much more.
Email newsletters are a useful tool, but only if the content is valuable to your readers. Educational-based marketing turns the tables by making the pitch more about the reader than the business.
It's a program that can benefit many Americans if used correctly, but is it worth adding to your product line?
Mortgage pros should not be considering only sending newsletters to previous clients only. They should go to their entire sphere --- from referral sources to personal contacts and more.
Everyone is looking for different ways to bring in more leads, but is purchasing an expensive online marketing system the answer?
There is a wide variety of opinions on what is allowed and what is not when it comes to marketing agreements, so be careful what you sign.