Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at firstname.lastname@example.org.
From emailing newsletters to growing your contact list, database management is crucial
When deciding between a conventional or FHA loan, differences in mortgage insurance requirements should be considered
FHA loans aren’t the only products that let customers keep their down payments low
Dave chats with a new originator about the advantages of each product
Credit reporting agencies are starting to remove some negative information from credit reports. But how will that affect those trying to get a mortgage?
Client testimonials can make your social media stand out from your competitors’
It goes without saying that you want your business to be well-reviewed on sites like Yelp and Google. But your social media presence should also be bolstered by testimonials
Your potential referral sources may be looking at your LinkedIn profile. Is it the best it can be?
Are you just hoping for a decent-looking online presence so your customers won’t be turned off – or are you aiming for lead generation?
Many borrowers are hesitant to complete a full application because they’re afraid multiple inquiries will cause their credit to drop. But what’s the real story?