August 1, 2011 — San Rafael, CA — Axis Appraisal Management Solutions today announced Mr. Ron Simmons, SRA, as its Chief Appraiser and Director of Valuation Services.
Ron brings to Axis an impressive range of experience in appraisal practice and technology that will serve Axis’ broad range of clients very well. Ron has operated a successful appraisal practice for well over a decade and is a Certified Residential Appraiser in the Northern California area.
He holds the SRA professional designation from the Appraisal Institute and a degree in Organization Behavior, Development and Change Management from the University of San Francisco.
Prior to appraisal practice, he worked for Levi Strauss & Co. and was involved in developing one of the first computerized systems used by the company’s sales force. In the early ‘90’s he then took Sales, Regional and National Sales Manager positions with systems integrators and was credited by CompuCom Systems with steering the company into new outsourcing and revenue models using a total cost of ownership and per seat pricing model.
He earned the Eagle award two years running, given to those in the top 1% of revenue generated.
He has also had a leading role in aggressively developing markets for the original zone appraisal concept throughout the central and northern California region. He is a visionary in the field of appraisal and recognizes the changing landscape in which we work.
Ron was a natural choice for Axis; his beliefs about transparency, quality and reasonable and customary fees were all in line with Axis’ fundamentals.
About Axis: Axis is a nationwide appraisal management solution in which the very best and local appraisers within each market are compensated at a significantly higher rate than is typically found in the AMC marketplace.
Axis Affiliates provide quality appraisal products and service to Axis clients throughout the United States.
Axis’ high level of customer service, quality, and complete UCDP readiness has catapulted it into a rapid growth AMC and an excellent solution for lenders looking for a company with small town customer service yet a large scale vision and footprint.